Content entity types and sub-types can have one or more <em>view modes</em>, used for displaying the entity items. For instance, a content item could be viewed in full content mode on its own page, teaser mode in a list, or RSS mode in a feed. In each view mode, each field can be hidden or displayed, and if it is displayed, you can choose and configure the <em>formatter</em> that is used to display the field. For instance, a long text field can be displayed trimmed or full-length, and taxonomy term reference fields can be displayed in plain text or linked to the taxonomy term page.